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Speak Marketing With Confidence: Master Media Terminology With These Free Glossaries

the cover of a Traditional Media Glossary and a Digital Media Glossary by The Karma Group

You probably wouldn’t invest in 40 morgens of tillable farmland without finding out what in the heck a morgen is. Yet, that’s what media companies seem to be betting you’ll do every day. And just when you think you know your SEM from your SEO, they start adding new terms and new ways to measure performance. At The Karma Group, we’ve compiled two current glossaries of media terms (digital and traditional) that will help you understand, measure, and make decisions with confidence. We’d like to tell you there would be no need to update these glossaries at a later date, but we both know better.